{
  "name": "CAYO",
  "ticker": "$CAYO",
  "scientificName": "Leopardus tilcayo",
  "tagline": "100 YEARS. ONE TINY CAT.",
  "palette": [
    {
      "name": "Forest",
      "hex": "#07100B"
    },
    {
      "name": "Canopy",
      "hex": "#17271B"
    },
    {
      "name": "Mist",
      "hex": "#D8DBD1"
    },
    {
      "name": "Cream",
      "hex": "#EEE7D4"
    },
    {
      "name": "Yungas tan",
      "hex": "#BE9464"
    },
    {
      "name": "Espresso",
      "hex": "#302219"
    }
  ],
  "typography": {
    "display": "Nimbus Sans Narrow Bold",
    "body": "Arial / Helvetica",
    "editorial": "Georgia Italic",
    "metadata": "Nimbus Mono PS"
  },
  "phrases": [
    "100 YEARS. ONE TINY CAT.",
    "THEY THOUGHT HE WAS A HOUSE CAT.",
    "SCIENCE TOOK 100 YEARS. CAYO TOOK ONE LOOK.",
    "SMALL CAT. BIG DISCOVERY.",
    "NEW SPECIES. NEW MEME.",
    "FOUND IN THE CLOUDS.",
    "VERY WILD. VERY SMALL. VERY CUTE.",
    "TOOK YOU LONG ENOUGH.",
    "WHO DIS?",
    "THE CAT SCIENCE DIDN\u2019T KNOW IT NEEDED."
  ],
  "poseAssets": {
    "pounce": "/brand/poses/cayo-pounce.png",
    "offended": "/brand/poses/cayo-offended.png",
    "research": "/brand/poses/cayo-research.png",
    "sleepy": "/brand/poses/cayo-sleepy.png",
    "fingertip": "/brand/poses/cayo-fingertip-v2.png"
  },
  "poseLibrary": [
    {
      "key": "pounce",
      "label": "The tiny hunter",
      "alt": "Cayo crouching playfully toward a fallen leaf"
    },
    {
      "key": "offended",
      "label": "Excuse you.",
      "alt": "Cayo looking over her shoulder with an offended raised paw"
    },
    {
      "key": "research",
      "label": "Peer reviewed. Cat approved.",
      "alt": "Cayo lying on her belly inspecting a research page"
    },
    {
      "key": "sleepy",
      "label": "Wake me next century.",
      "alt": "Cayo curled up asleep with her ringed tail around her paws"
    },
    {
      "key": "fingertip",
      "label": "Pocket-sized attitude.",
      "alt": "A playful illustration of a miniature Cayo sitting on a human fingertip"
    }
  ]
}